7 Quick Sales Wins For Your Merch
Want to sell more print-on-demand merch the quick and easy way? You don’t have to grow your audience or build up your brand to get online sales.
We have 7 quick sales wins you can implement in your product drops and marketing to drive revenue fast.
These sales hacks are low-effort, high-impact tactics to drive immediate revenue and visibility for your products.
Learn more about the 7 simple sales strategies you can use to drive sales to your print-on-demand shop instantly.
1. Create a Sense of Urgency
The most effective way to sell your print-on-demand products? Create urgency and, more importantly, FOMO (fear of missing out).
You aren’t giving your followers the option to ponder whether they should buy your products. You’re telling them that now’s the time and they better not miss out.
Easy promotional tactics that don’t require marketing experience:
Make limited-edition designs that you retire after a week or certain time frame.
Tease a NEW product you’ve never sold before: bucket hat, sticker, etc.
Remind your followers with countdown timers on socials to boost conversions.
Let them know there’s a deadline to get new product releases!
For the duration of the limited-merch run, make dedicated posts and share reminders across all relevant channels for your audience. If they missed it one time, you can tell them about it another.
Get creative and timely with your merch drop, too. Here are the do’s and dont’s for a successful merch drop.
2. Viral Moments = Profitable POD Drops
Trends come and go. But when they’re viral, they go hard. Take fisherman core, coastal cowgirl, or the latest meme from your favorite pop star, for example.
You’ve seen small sellers and established brands like VeeFriends take advantage of these trends. And you should, too.
Pick viral trends that speak to you and your niche and work an angle. Maybe you design pickleball-themed apparel and want to make a design for the coastal cowgirl trend.
Add icons like seashells and seaside critters to paddles. Use nautical colors like blues, reds, and yellows in designs. Put a coast twist on common pickleball terms.
All it takes is proper timing and creativity to make designs for viral trends.
3. Push Promotions to Get Product Sales
DID YOU KNOW: Spreadshop offers exclusive promos for shop owners to use every month?!
Promos like 25% off and 15% off 3+ products are available for shop owners to use every month.
You have the option to toggle these promotions off should you choose to set your own discounts. But these promos take the guesswork out of marketing your merch for you.
You can view all upcoming promotions in your shop dashboard, which gives you time to plan out your strategy.
Let your followers know a few days in advance that a certain promo will be running and that they have the chance to save.
What else you can do:
Push trending designs and seasonal products.
Incentive smaller items like stickers, mugs, and tote bags for a promo like 10% off 3+ products.
Post fun graphics and tease designs on your socials.
A guide to successfully use promotions for your print-on-demand business.
4. Pin Your Best- Performing Social Posts
You never know who’s going to visit your Instagram or TikTok feed. So you need to let users know you have print-on-demand merch available.
Pin your best product shots or short video content to the top of your profile. Give backstory and context about your products and what inspired you to start.
Shop owners like Ludawissy and Eric Feldman have seen success by creating quality promotional content for socials. More specifically, professional product shots and short, punchy product videos.
Taking the time to put good content promotional content together pays off. This is the easiest and cheapest form of promotion for your shop.
5. Use UGC Posts From Followers, Friends
You believe in your custom products and can tell that to your followers over and over again. But outside voices can bring credibility to your offer.
Ask your friends and previous customers to post photos of them wearing your products and tag you. Repost them to your feed without creating new promotional content. UGC posts are an effective marketing tactic to get sales quick.
What UGC posts can do for your business:
Builds trust and makes your merch products feel more authentic and credible.
Exposes your merch to a wider audience with social sharing and high engagement.
Creates a sense of community to give your apparel a deeper sense of brand credibility.
If you don’t have enough followers or previous customers, ask your friends or family for help.
They can wear your designs and give your products a personal touch to drive success.
6. Promote Best-Selling Products
When in doubt, stick with the best-sellers. Trendy designs and must-have products don’t work on everyone.
If you’re new print-on-demand, you should start with best-sellers like these:
Use these in UGC and social content to introduce your shop and appeal to first-time buyers.
In promotional materials, use hashtags like #tshirtsoftiktok, #merchdrop, or niche keywords tied to a particular design theme.
7. Generate Hype With a Giveaway
Hosting a giveaway seems like the opposite way to drive sales. But a giveaway is actually a great way to drive interest and traffic to your storefront.
Giveaways tend to get great engagement on socials, with likes and comments a traditional requirement. This means that the platform will often boost giveaway posts to the top of your followers’ feeds.
You decide what your print-on-demand giveaway is: T-shirt, hoodie, smaller items like a mug or sticker.
Even if people don’t win your giveaway item; your shop will now be on their radar. After the giveaway is over, keep the excitement and engagement going. Coordinate posts with promotional offers or the drop of a new design to keep interested peaked.
These 7 simple selling strategies will help you find success with your print-on-demand shop.
But quick sale wins don’t come from following a set playbook. You get there by being authentic, engaging, and true to your audience.
Looking to make and sell your own custom products? Launch your free print-on-demand shop with Spreadshop today.
There are no fees to design and sell t-shirts, hoodies, and more. And Spreadshop takes care of the heavy-lifting for you: Printing, shipping and fulfillment are on us.
Earn from every product you sell!