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Shop Spotlight: Daialune

Daialune (Dee) is a streamer and digital artist. And they just launched their merch shop! Merch is a great revenue stream for artists/creators. See what advice Dee has for other artists in our Q&A below:

Where do you get inspiration for your art?

I get inspiration from songs and nature around me! I love going to new coffee shops to explore what inspires me.

What does “comfort art” mean to you?

Comfort art means warmth in an artistic form, like a hug but drawn! I always make that a priority when I draw.

What’s a misperception people have about being an artist?

That inspiration doesn’t come from anywhere, when in reality, it comes from where we go. It’s all in the matter of perspective.

What advice would you give to other artists trying to build a following on socials?

Hashtags and the timings are your best friends!

How has your Twitch channel affected your art?

It affected it greatly! I think the mixture of it being a podcast and an art speed run is what made lots of people stay and become fans.

How did you hear about Spreadshop?

My friend Neph (Nephyrus) has a shop with Spreadshop!

How did you decide on the merch designs for your shop?

I knew ever since I though of merch being part of content creation that I wanted my cat, Puma, to be a part of it. So I made her the mascot of my merch.

Why do you think it’s important for creators to have merch?

It helps them with silent marketing. The more people wear a creator’s merch, the more people would ask and know about them!

What plans do you have for your shop this year?

Maybe a Holiday merch line would be nice! I have many sketch ideas waiting for me to explore.

Make art? Want to connect with your audience? Start making and selling merch! Open up your own shop for FREE!

5 Instagram Story Ideas

Are you looking for some interesting and engaging ways to use Instagram Stories? You’ve got to involve your audience!

Share what you’re working on with your followers to bring attention to future projects. Give them tips on how to grow in their niche. Run a poll or ask them questions to gauge their interest in different topics. Ask them what they want to see most from you. That way you AND your audience come out winners.

Check out our top 5 tips to connect with your followers through Instagram Stories below:

Inspire Creativity at Work

Do you want to give your followers a behind-the-scenes look at your creative process? If so, then sharing your workspace on Instagram Stories is a great way to do it!

Plus, it’s a great way to show off all the things that inspire you on a daily basis and help you get your work done.

Here’s how to do it:

1. First, take a tour of your workspace and film it with your phone.

2. Then, edit the video and add any captions or graphics that you want. Capcut is a great tool!

3. Finally, post the video to your Stories and let your followers see where all your great ideas start!

We made our own reel showcasing our workspace and how it brings us joy!

Motivate Your Followers

Have you ever wondered what goes into running a successful Instagram account? Sure, there’s the obvious stuff like posting great content and engaging with your followers. But there’s also a lot of behind-the-scenes work that goes into making sure everything runs smoothly.

One way to give your followers a glimpse into all the hard work that goes into running your account is to share your to-do list on Instagram Stories. This might seem like a strange thing to do, but it’s actually a great way to form a connection with your followers. It gives them a different perspective of all the things you have to do on a daily basis and how that impacts the end result that they see. It might also motivate them to take more action when it comes to their brand.

So, next time you’re feeling a little stressed about all the things you have to do, take a deep breath and share your to-do list on Instagram Stories. It’s a great way to connect with your followers and give them a behind-the-scenes look at what goes into running your account.

Get Feedback For Your Brand

Are you wondering what kind of content your followers are most interested in? Running a poll on your Instagram Stories is a great way to find out! Not only will this help you create more valuable and relevant content, but it’s also a fun way for your followers to get to know you better. So next time you’re feeling stuck, give it a try! This will help you create valuable content that makes a difference and engages them.

Don’t forget to include a call-to-action telling your followers to vote in the poll, and be sure to share the results afterwards! Do this fairly regularly on your stories to keep your followers invested in your and your brand.

Share Your Top Tips

If you’re like most people, you probably have a pretty specific niche that you’re passionate about. And if you’re on Instagram, then you know that sharing your interests with others can be a great way to connect and grow your following.

But did you know that you can also use your niche to empower your followers and help them build their own brands? Here are some tips to show you how:

1. Use your niche to come up with content ideas

Your followers are likely interested in the same things that you are, so share your knowledge and give them content ideas that they can use to grow their own following. For example, if you’re passionate about fashion, share style tips or show them how to put together the perfect outfit for any occasion.

2. Help them grow their followers strategically

Use your niche to help your followers grow their own following in a strategic way. For example, if you’re passionate about travel, share tips on how to get the most out of Instagram’s Explore page or show them how to use hashtags to reach a wider audience.

3. Offer insights into how you use your niche to succeed

Your followers will be interested in hearing how you’ve used your niche to build your own brand and achieve success. Share your insights and offer advice that they can use to do the same.

By following these tips, you can help your followers tap into their own niche and use it to empower them and build their brand. So get out there and start sharing your niche knowledge!

Create Anticipation

If you have an important event coming up, whether it’s a launch, a sale, or anything else, you can use your Instagram Stories to create a countdown. This will help your followers remember and make sure they don’t miss out.

To create a countdown in your Instagram Story, simply add a photo or video and then tap the sticker icon. From there, select the “Countdown” sticker and enter in all of the relevant information. You can even customize the font and color to match your brand.

Once you’ve created your countdown, share it with your followers and watch the excitement build!

A merch launch is worthy of a countdown. Making your own merch is a fun way to grow you brand and connect with your followers. Start making and selling merch for FREE with Spreadshop!

How to Run a Promo

We run promotional offers every month at Spreadshop! This is as a great incentive for your followers to buy your merch. Plus, who doesn’t love a good discount?!

These promotional offers vary – 15% off, FREE shipping – and are an opportunity for you to push new merch drops or seasonal products. Give your customers warning ahead of time with dedicated posts and reminders. It’s the perfect time to turn that longtime follower into a paying customer.

See our strategies and tips below!

Plan For Your Promotion

It’s important to give your followers warning ahead of time. We’d recommend reminding your followers about the promotion a week in advance and then dropping additional reminders. You might also want to plan what you want to get out of the promotion.

Obviously, you want to increase your merch sales, but it’s not a bad idea to pinpoint what you want to promote. Your followers will find it more digestible when you pull their focus instead of promoting the entirety of your shop. Drive attention to certain products, especially if they’re in season. Water bottle, baseball hats, and backpacks are perfect items for the summer. This ties into their current needs.

You can also run a promotion to introduce a new merch drop, like this one from artist Nephyrus. Your followers will get excited about new merch, and they’ll be more likely to check it out with a discount.

Be Authentic

We know everyone appreciates a good deal, but your followers also don’t want to feel like they’re being pushed to buy something. You shouldn’t sound sales-pitchy when you’re promoting these offers.

Be personal with your messaging. Come up with a catch phrases or a tag line that ties into the theme of your shop. Create a hashtag that your followers can refer to when theres an active promotion. It should still feel like content you would normally put out on socials. Use funny gifs or memes to make it more relatable to your audience. Stay true to your voice.

Use Fun Graphics

Make eye-catching graphics to peak peoples’ interest, or just re-share ours! We have a Shop Promotions page in the Spreadshop Community where we posts graphics for each promo. We make them in Twitter/Facebook and Instagram Story sizes. This makes it easy for you to share about promos across your socials and creates a cohesive experience.

You can always make your own using Canva or another design service. If you do decide to re-post ours, make sure you tag us so we can share you on our page!

Our promotional offers typically last over three days. This makes it easy for shop owners to check the success of their campaign after. If an increase in revenue was generated over that time period, then the strategy worked.

Not noticing a difference? Tweak your strategy for next time. You can also look at your socials and see if engagement increased or decreased while running a promotion. Don’t be hard on yourself if things don’t pan out like you expected the first time. We have promotional offers going at least twice a month. Practice crafting your marketing strategy. Learn what your audience responds to and have that motivate you.

Open up your own Spreadshop to take advantage of promotional offers and more!

How to Market Yourself on TikTok

There’s no one-size-fits-all answer to marketing yourself on TikTok, but there are some key things to keep in mind!

You need to know who your audience is and be comfortable in your niche. This will make it easier for you to build your brand and create your own community. Be authentic. Your followers will appreciate it if you’re genuine and coming from a place of sincerity. Don’t forget to have fun! TikTok is all about creativity and self-expression, so enjoy yourself and let your personality shine through.

Check out our tips for how to market yourself on TikTok below:

Stay True to Yourself

If you’re looking to make a real connection with your followers on TikTok, you need to be authentic. People can see through a fake personality, and you’ll only end up alienating your audience if you try to pander to them. Instead, focus on being yourself and attracting likeminded people. Here are some tips for staying authentic on TikTok:

– Don’t try to be someone you’re not: Be honest with yourself and your audience about who you are and what you stand for.

– Share your passions: Use TikTok as a platform to share the things you’re passionate about with the world.

– Be true to your voice: Don’t let anyone else dictate how you should express yourself on TikTok

Identify Your Target Audience

Having a niche is going to make it easier for you to market your brand and connect with the right people. When people launch their merch lines, they often don’t take the time to think about who their target audience is. As a result, they end up merch that appeals to a wide range of people, which can be difficult to market effectively. It’s important to have a clear understanding of who your target audience is so that you can create merch that speaks directly to them.

Someone like Clueless Bushcraft, for instance, knows who his audience is: people who want to survive in the wilderness. His brand of content is a subsection for people interested in wildlife and the outdoors, but it’s niche enough to be its own thing. Like his audience, he’s new to learning a lot of these things. His merch features catchphrases he uses and other fun graphics.

Start Building Your Brand

If you’re looking to build a brand on TikTok, you’re in luck. The social media platform is perfect for creating and sharing engaging content that can reach a wide audience. Plus, with TikTok’s algorithm favoring fresh and original content, it’s easier than ever to get your brand noticed. Here are some tips on how to build a brand on TikTok:

1. Create quality content

If you want your brand to succeed on TikTok, you need to produce high-quality content that is both entertaining and informative. Remember, people are using TikTok to be entertained, so make sure your content is engaging and enjoyable to watch.

2. Use hashtags wisely

Hashtags are a great way to reach new audiences on TikTok, so use them wisely. When creating content for your brand, include relevant hashtags in the caption so that people can easily find your videos. Additionally, consider adding branded hashtags to your videos to help promote your content. We made a hashtag guide for Instagram that might be helpful.

3. Collaborate with other brands

Collaborating with other brands is a great way to reach new audiences and expand your brand’s reach on TikTok. Find brands that produce content similar to yours and reach out to them about potential collaboration opportunities.

4. Be consistent

When building a brand on TikTok, it’s important to be consistent with your content. If people enjoy your videos, they’ll want to see more of them, so make sure to post new content on a regular basis. Additionally, be sure to interact with your audience regularly so that they feel connected to your brand.

Provide Additional Value

If you want to find success on TikTok, it’s important that you offer something different than other users. Think about what makes you unique and use that to your advantage. Creators of all different niches are competing for attention and a chance to get noticed on TikTok. When you promote your merch, it needs to tie into your brand. Even though you’re trying to sell somebody something, it shouldn’t feel like it. It’s okay if it feels like every other video on your page. The ultimate goal is engagement with your audience.

See how other TikTok creators are marketing themselves and their projects in their own unique way.

Find Your Community!

Building your own community isn’t something that happens overnight. It takes dedication and requires trust. Here are some suggestions:

1. Be active on socials

Having a steady social presence shows you’re connected to your followers. People are more inclined to support you when they see you’re passionate about what you’re creating and are consistently engaged. Knowing your audience and where they engage online is key to building a community with merch. Use the platform to your advantage.

2. Engage with comments

It’s all well and good to be posting awesome content, but you need to keep the conversation going. Responding to comments is more than just boosting engagement levels (even though that is helpful). You’ll develop a closer relationship with your followers when you take the time to chat.

3. Share content from your followers

If your followers share videos of themselves promoting something you’re involved with, the least you can do is reshare them! It’s going to make your feed feel like a safe space for all your followers. It’s also going to make your followers feel good. Seeing themselves on your feed will boost their trust in you.

Take the next step in your TikTok marketing journey by making your own merch! We are the merch provider for a wide range of creators with their own unique niches.

Make and sell your own merch for FREE with Spreadshop!

Play on Demand Merchandise: 5 Shops from Podcasters

The number of podcaster listeners is growing and growing, and this trend doesn’t look like it’s slowing down any time soon. It’s no surprise then that more and more people are starting their own podcast. Crazy to think this type of media has barely been going ten years and already is such a dynamic way not just to inform, inspire and entertain, but also to make a living from. It’s well known that advertising is key to making podcasts financially viable, but individual Play On Merchandise Shops are a great way of connecting with listeners and earning yourself some extra cash.

We’re going to introduce here 5 podcasters who can show you how it’s done. From true crime mysteries to tips on dog training, as diverse as the content is these podcasters are united by the fact that they would be nothing without their listeners. Merch is just a great way to further connect with their community. Get stuck into these podcaster Spreadshops and see what inspires you. You’ll be raring to create your own merch in no time.

Murder in the Rain – True Crime Stories from the Pacific Northwest

Emily and Alisha don’t just talk about real crimes, they explore, investigate and try to understand the motives behind the murder. In their podcast Murder in the Rain, the two talk to authors, psychologists, detectives, victims’ families, and their producer Josh. Who were the victims? What were the motives? On their Instagram, Facebook and Twitter pages you can find posts about true crime stories past and present.

The Murder in the Rain Spreadshop has matching merchandise on offer for the fans, with shirts and hoodies available. If you’re coming for bright designs, then you’re in the wrong place. Their merch lets you know this podcast is not for the faint hearted. Complete with Murder in the Rain lettering, these pieces are all about reflecting the grim tone of their podcast.

There’s also an eye-catching cartoon design which shows Emily, Alisha and Josh, ideal for the true fans of true crime. This is available on shirts, hoodies and mugs!

Hundestunde (Dogs’ Hour) – Training for Dogs

What’s it like to live with a dog from the shelter? What are the dos and don’ts when it comes to walking with your four-legged friend? How do I best communicate with them? Every week, Conny Sporrer and Marc Lindhorst, dog trainer and dog expert, talk about the essential rules, training tips and their personal experiences in their podcast Hundestunde. Conny has been working for years as a dog trainer at Martin Rütter Dogs Vienna. Even when owners are frustrated and unsure how to raise their dogs, she knows exactly how to build healthy relationships. You can find these tips on their Spotify-Podcast as well as their Instagram site.

These two call their listeners Stundis – and have some cool merch for them on offer in their Spreadshop. Their online store is awash with the iconic brand colors, yellow and blue. It’s a look you’re not going to forget quickly.

The Hundestunde merch isn’t complete without their logo: a cartoon of what looks like the most relaxed dog you can find, lying on the couch, headphones in, listening to their podcast.

Alongside the shirts with logos, there are also some statement shirts: “Let’s talk about Rex, baby!” – an insider’s joke guaranteed to be a hit for all the diehard Stundis.

Take Dad – A Parenting Podcast

Two young dads dishing out tips for mums, dads and everyone else. In their Podcast Take Dad, Felix and Christoph talk about childcare, winter clothing, childhood sickness, birthday parties and much more. Talking about the weird and wonderful behavior of children, as well as the messy and glorious life as a parent, these two are always talking for a humorous twist. There are dad jokes, the occasional game of “would you rather?” and even a Breilight of the Week (Brei is German for puree, yup we know the best jokes are the ones you have to explain). This podcast is funny, entertaining and relatable for all the dads out there. For those that can’t get enough of the podcast, you can also find them on Facebook, Instagram and Twitter.

The Take Dad Spreadshop shows that these two young dads don’t take themselves too seriously. The Breilight of the Week is available on the podcast and on their merch. Their printed baby bibs are sure to make feeding time that bit funnier.

Dads can also find Play on Demand merchandise in their Spreadshop. The apron with the imprint “Papa – wie Chuck Norris nur krasser” (Dad – like Chuck Norris but tougher) makes it clear: being a dad is sometimes a real challenge, but with humor and lightness you can do anything.

Tollkühn – A Lord of the Rings Podcast

Go with the Hobbits to Isengard every Thursday: This Middle Earth Podcast transports listeners into the fantasy world of the legendary The Lord of the Rings series. In each podcast episode, Max and Ramon read a chapter from the books, before discussing what went down. Max is a huge fan and has read the books several times, whereas Ramon is a complete newbie. This makes it a funny mix between shameless expertise and trying to work out what’s going on. You can find them on Facebook, Instagram and Twitter.

All Hobbitses – that’s what they call their precious listeners – will find all kinds of merch in the Tollkühn Podcast Spreadshop. There are even niche side characters on some products, like with Lutz, the pony that Frodo bought in Bree from the evil journeyman Lutz Farnich and then named after him.

With the lettering “IT’S HÁMA TIME” it is also clear in Max and Ramon’s store: the two podcasters like to go about their business with humor. For all you newbies out there: Háma was a loyal servant of King Théoden in the novels, guarding the entrance to his halls.

The Sound Architect – Interesting look into the world of audio products

Sam Hughes talks to sound designers, voice actors, composers and other audio experts from around the world in his podcast The Sound Architect. They share their knowledge about instruments, software, hardware, recording, mixing and other exciting topics – perfect for anyone with a passion for audio. Why did he create the podcast? To contribute to the audio community and connect with as many great people as possible. Audiophiles can access the interviews on YouTube, and there’s even more content on Twitter, Instagram and Facebook.

At The Sound Architect Podcast Spreadshop, audio experts, or those who are new to the game, can find some slick Play on Demand merchandise. Whether it’s for cups, caps or shirts, there’s lots of merch available with the podcast logo on the front.